Throughout his stint at OnePlus, the Chinese language firm pioneered the prolonged teaser marketing campaign earlier than the launch of any new smartphone, and now that he is doing his personal factor at Nothing, Carl Pei is certainly making use of the identical tactic.

Immediately Nothing has unveiled three gross sales companions for the upcoming Nothing cellphone (1), throughout Europe and India. Over within the UK, the unique service (sorry Brits, operator) companion for the gadget will probably be O2. Keep in mind exclusivity offers? Nothing appears to wish to deliver these again! And never simply within the UK.

The scenario is analogous in Germany, the place there’s one other unique companion for the sale of the Nothing cellphone (1), solely this time it is Telekom. Thus you may anticipate finding the handset in O2 shops and in its on-line store within the UK, and in Germany via Telekom’s on-line retailer and “chosen shops”. It is unclear whether or not non-carrier retailers will provide the cellphone within the UK and Germany, however that is in all probability an announcement for a later date. As is something that has to do with the cellphone’s specs, pricing, or launch timeframe.

In the meantime in India, Flipkart will promote the Nothing cellphone (1), after Nothing prolonged its partnership with the retailer, which began final 12 months. There was no point out of exclusivity right here in Nothing’s press launch, although, and that is perhaps a notable omission.

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