The European Union is proposing a ban on media firms focusing on political adverts at individuals primarily based on their non secular views or sexual orientation, a brand new volley within the continent’s enlargement of world tech regulation.

A invoice proposed Thursday by the European Fee, the EU’s government arm, would limit on-line tech platforms from focusing on political adverts at particular person customers primarily based on a listing of classes that regulators deem delicate, together with their race, political opinions and well being standing, with out customers’ specific consent. But it surely stops in need of a broader ban on so-called microtargeting primarily based on private data that some activists had demanded.

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