In October this yr, it was reported that Megastar Amitabh Bachchan terminated his contract with Kamala Pasand pan masala model citing he wasn’t conscious that it falls beneath surrogate promoting. This information got here after the actor was requested to withdraw himself from the advert marketing campaign by the Nationwide Anti-tobacco group.
Nonetheless, regardless of terminating the contract and requesting to withdraw the advertisements that includes him, Kamala Pasand is but to abide by the identical. A supply from the business informed Bollywood Hungama, “A Authorized discover has been despatched to Kamala Pasand to cease Broadcasting the TV commercials with Mr. Bachchan instantly. The discover was despatched after it was noticed that regardless of termination of the Endorsement settlement Kamala Pasand has ignored the identical and continues to air the TV commercials that includes Bachchan.”
Earlier, in an official assertion, it was revealed, “Kamala Pasand … just a few days after the industrial was aired, Mr. Bachchan contacted the model and stepped out of it final week. Upon checking why this sudden transfer – it was revealed that when Mr. Bachchan grew to become related to the model, he wasn’t conscious that it falls beneath surrogate promoting Mr. Bachchan has terminated the contract with the Model, has written to them his termination and has returned the cash obtained for the promotion.”
A letter was earlier addressed to Amitabh Bachchan and Shekhar Salkar, President Nationwide Group For Tobacco Eradication. It acknowledged that the pan masala impacts the well being of the residents and Massive B ought to withdraw from the marketing campaign.
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