Elon Musk’s sale of roughly $5 billion in Tesla Inc. shares in latest days is probably going simply the beginning of his promoting wave.

When the Tesla chief govt took to Twitter over the weekend, pledging to unload 10% of his inventory within the electric-vehicle firm he runs, he owned roughly 170 million shares. Mr. Musk has since bought about 4.5 million shares via Wednesday, in accordance with regulatory filings.

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